Principles Of Marketing 12th Edition By Philip Kotler PDF
Title: Principles Of Marketing, 12th Edition Author: Philip Kotler,Gary Armstrong, Publisher: Prentice Hall Pages: 736 Published: 2007-03-09 ISBN-10: 0132390027
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789 Figure 1. Key components of holistic marketing in the insurance industry Source: Adapted after Ph. Kotler, K. L. Keller, Marketing management, United States Edition, 12th Edition, Pearson Education, 2006, p. 18
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